About me
I'm Roberta, a junior UX/UI designer based in the Netherlands. My design journey is driven by a strong belief that there's always something new to learn in this field. My focus lies in trying to develop designs that are both consistent and simple, as I believe these principles not only create visually appealing aesthetics but also contribute to a seamless user experience. In the world of UX design, I find fulfilment in the continuous pursuit of growth and the creation of meaningful, intuitive experiences.
Education
Bachelor degree in Communication & Multimedia Design/User Experience Design
The Hague University of Applied Sciences, Netherlands
Client
01 Studyportals
Client
Study Portals is a well-known online platform that assists students from around the world in their search for information about universities and helps them make informed decisions about their educational choices.
Design Challenge
The design challenge involves the redesign of master portal article pages. Based on the client's research, numerous users visit these pages seeking information, yet a significant portion of them prematurely leave during the interaction.
Design process
UX Research
Desk research
Problem analysis
Set-up
Data analysis
Insights
Empathy map
Ideation
HMW questions
Creative sessions
Prototyping
Wireframes
High-fidelity prototype
Testing
Usability
Testing
Research
Research aim
Analyse the user's behaviour and experience within the masterpotals.com article pages and search for ways to improve the design.
Problem statement
The current design is incapable of convincing users to take search action and explore more pages within the portal
Key insights
Poor navigation and messy layout are one of the reasons why users get lost in the website
Missing functionalities and design drawbacks make it harder for users to search for relevant information
Considering the amount of scrolling and misplaced information, website makes the users to leave the page before committing to their search.
Empathy map
Says
- I will not use this website in the future
- There is no design consistency
- Why the website makes me keep scrolling?
Thinks
- I will give up soon
- This is really annoying
- Why can’t I find what I’m looking for easily?
Does
- Uses browser search
- Clicks back button several times
- Clicks wrong search bar
Feels
- Confused
- Surprised
- Annoyed
- Disoriented
FELIX
Client handout
Wireframes
Index page
Article page
Article interview page
High fidelity
Improved filter functionality
New sorting feature
New display of content
New features
Client
02 Holland Market
Client
The client is a dutch store in the USA named Vander Veen's. They have been the best importer of Dutch products in the USA for over 80 years. They help Dutch people in America order the national Dutch food. Vander Veen’s have a broad variety of products that they offer to customers, and they deliver it directly to customers' homes.
Problem Statement
The biggest problem of the website is a lack of visual hierarchy and hard readability of the website. The list of products is displayed in a row with bold text and tiny images. Also, the category of the item and navigation bar are not clear to understand and to scan at a glance. This makes users feel overwhelmed when exploring the website.
Design process
UX Research
Persona
Expert review
Insights
Ideation
Requirements
Patterns
Prototyping
Wireframes
High-fidelity prototype
Research
Style tile
Wireframes
Landing page
Product overview page
Product detail
Cart overview
Delivery overview
High fidelity
Landing page
Product overview page
Product detail
Cart overview
Delivery overview
Payment overview
Processing overview
Confirmation overview
Enso
03 Game development
Game development minor
During my time in university I went to a game development minor. As I’m a big fan of playing games myself, that was a huge opportunity to learn how to be part of the game development team. I have some skill in drawing so, I focused on creating characters, concept art, and the game's user interface for a 2.5D horror platform game with a fog of war mechanic. I designed the game's eerie visuals and interface, contributing to the overall spooky atmosphere.
UI/iterations
UI
Main menu
Hover effect
Pause menu
Hover effect
Gameplay menu
Hover effect
Audio menu
Hover effect
